Of course, we humans don’t always need to discover new collaborators. We’re already members of teams. Within those teams, there isn’t a one-size-fits-all social protocol. Outspoken individuals author the blogs popping up on corporate intranets. But other team members may prefer to contribute to a wiki, which is a collaborative space for Web writing. Ross Mayfield is CEO of Socialtext, a company whose hosted workspaces support both modes. “A blog enables people to express their identity,” he says, “while a wiki page de-emphasizes the individual and emphasizes the collective understanding of the group.”
新新媒體中的「社會」（軟體）企業。Tacit Knowledge Systems 跟 Socialtext 公司。這些你都可以在 Orkut.com 裡面找到痕跡。但是你可以從這兩者針對他們產品的定位中，瞥見社會企業著重的面向。
Jon Udell, Social Enterprise. InfoWorld.